Consumer Marketing
Dairy Australia delivers a range of consumer marketing initiatives that promote the health benefits of Australian dairy, the industry commitment to sustainability and the rewarding careers available on farm.
Marketing campaigns
Marketing campaigns targeting the dairy community demonstrate the industry’s commitment to the environment, animals, people and the health and wellbeing of all Australians. They highlight the unique health benefits along with the actions of farmers and manufacturers to produce dairy foods in a sustainable way.
To attract people to work on dairy farms, we also deliver campaigns promoting the rewarding career opportunities.
Campaigns are supported by the dairy.com.au website as a credible source of information to educate the community about the dairy industry, its products and how they are produced. The website’s ‘You Ask, We Answer’ feature enables questions to be submitted and answered by experts such as farmers, scientists, dietitians and vets.
Discover more about marketing campaigns including videos of various campaign advertising.
Healthy Bones Action Week
Healthy Bones Action Week takes place in August every year to raise awareness of the importance of building and maintaining bone health and to encourage Australians to consume adequate serves of calcium-rich dairy foods. Discover more about Healthy Bones Action Week.
In support of bone health, the University of Melbourne led Fractures Trial looked at the benefit of dairy consumption in the elderly. Discover more about the research.
Australian Grand Dairy Awards
The Australian Grand Dairy Awards began in 1999 to recognise and reward quality and excellence in Australian dairy produce and to acknowledge the achievements of the highly skilled people producing these products.
Manufacturers of gold medal-winning products that have already been through a rigorous judging process at Australian qualifying competitions are invited to enter the prestigious annual Australian Grand Dairy Awards. Milks, yoghurts, ice creams, butters, creams and cheeses are judged by esteemed experts to determine the best of the best Australian dairy products. Discover more about Australian Grand Dairy Awards.
World Milk Day
World Milk Day, held 1 June each year, is an international day established in 2001 by the Food and Agriculture Organization (FAO) of the United Nations to recognise the importance of milk as a global food.
Dairy Australia, together with the broader industry, celebrates World Milk Day each year by talking about the importance of milk for good health and the contribution of Australian dairy industry to jobs, communities and the economy.